OK. In this post I’ll be discussing my Design Process for an Email newsletter. This might come to you as a shock; I’ve never done or design an e-newsletter before in my life, honestly. Until now. You might say “What?! You’re a Designer and make graphics for a living and you never done e-newsletter? For shame, For Shame!
Yes folks it’s true, I’ve never design an e-newsletter. So shoot me! I never had a project or the opportunity to work on one. I also never gotten around in making one for myself or even realize the benefit of it for a freelance designers until now. So I guess everybody has their first. And this is mine.
It just happens a client came to me and asked to mock-up a design template for an E-newsletter of theirs. And I thought “Hmmm? This would be a good opportunity for me to learn something new.” So I accepted the challenge!
Like I said, I never had the experience in making one. As a self-taught designer, what I did was, I approach it like any other project or design I worked on. With the help from a friend called the “Internet”, I did a little bit of research, and then I conceptualize, design and finalize my ideas. From all the stock knowledge that I’ve gathered in the net, I manage to learn the basic foundation of designing a newsletter.
With that in hand, I first started conceptualizing and drafting two possible layouts on paper. I revised and redrew the layouts until I was satisfied with it. Here are the scan images of what I’ve done.

I took my rough-draft of my design template and started making my guidelines in Photoshop. With the help of the guidelines, I laid out my design.

Since it’s a design template, I don’t need to worry about any coding. My only responsibility was to design the template and the contents will be added later by the client to their hearts content.
I was very satisfied in how the final outcome turned out. Not bad for a beginner, hey!

Although the design was finish, I still think there’s a lot of room for improvement. It did give me some great ideas and opportunity to make it better. For now I leave it at that. Learning from the experience and the benefit of having an e-newsletter gave me the idea of making one for myself. So I thought of adding it to my personal project and work on it someday soon. Overall it was all good!